BETTER-MOBILE-BANKING

Most probably, this is the first time a financial services company congratulates users for a job well done.

Thanks to the investments in Automatic Investment Program, which pulls money from outside checking accounts, all the investors were praised and awarded.

Besides, they got their percentages from investing. In this case, ING Direct’s U.S. retail investments unit sent a congratulatory email message to all the workers. The purposes were next: to redirect the investment decision, to encourage customers to use ShareBuilder Research and to incent users to move other brokerage accounts to ShareBuilder with the $100 bonus offer. So, it’s better to invest, when your mobile banking company offers to.