Bill Me Later, Amazon

Saul Hansell over a the NY Times writes how Bill Me Later has been accepted by Amazon. Apparently it took seven years and a chunk of equity to get them to adopt the payment system. Bill Me Later only exists because of the automated systems for approving credit and the distrust or unwillingness to use credit cards over the net. What I particularly like about Bill Me Later is the cheaper fees (1.5% vs 2%) than credit cards charge and the great fit it has for micro transactions.